HERD INSTINCT BIAS, EMOTIONAL BIASES, AND INFORMATION PROCESSING BIASES IN INVESTMENT DECISIONS

The evolution of information during the COVID-19 pandemic has altered how investors invest. Investments can be made easily on a variety digital platforms that provide easy access to in investment decisions. Information media is expanding promote decision making, boosting rise and development investor financial behavior bias. This study attempts fill knowledge gap behavioral finance by concentrating biases such as Herd Instinct Bias, Emotional Biases, Processing Biases capital market PLS-SEM (Partial Least Square-Structural Equation Modeling) was used evaluate data 205 Indonesian who are members securities companies. confirm overconfidence, herding bias, confirmation recency bias influence decisions, whereas endowment had no effect